We are BAT, a leading global consumer goods company driven by a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World.
Founded in 1902, we’ve grown into a truly international business, operating across six continents. Our strategic ambition is to become a predominantly smokeless business by 2035**, helping adult smokers transition to scientifically substantiated, reduced-risk*† alternatives.
With a powerful portfolio of global brands, a future-focused strategy, and over 45,000 talented people worldwide, we are committed to accelerating Tobacco Harm Reduction and making cigarettes a thing of the past.
As a leading FTSE company, our operations span three key regions:
🌍 United States of America
🌍 Americas & Europe (AME)
🌍 Asia Pacific, Middle East & Africa (APMEA)
Together, we are building A Better Tomorrow™.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
**Please refer to the cautionary statement contained in the Combined Annual and Sustainability Report 2025 on p.398 for additional information regarding BAT’s future performance: https://www.bat.com/ar/2025/index.html.
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
