Bluelight is an SMS-based consumer finance platform that draws on traditional informal savings tools and cutting-edge behavioral economics research to help households in the developing world save up for the things they need.
We do this by partnering with large retailers to offer an affordable, convenient layaway savings product, and by leveraging an extensive distribution network of local agents (including neighborhood corner stores and microfinance institutions) to sell and market savings scratch cards. These scratch cards allow consumers to make micro-deposits toward gift cards redeemable at our retail partners, helping them save up for things that would be very difficult for them to purchase otherwise.
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2012
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Frequently asked questions
When was Bluelight Global founded?
Bluelight Global was founded in 2012.
What industry is Bluelight Global in?
Bluelight Global operates in Financial Services. Find similar Financial Services investors on gritt.io.
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