Birks Group Inc is a Canada-based company engaged in designing, developing, making and retail of jewelry, timepieces and gifts. The Company operates through two segments: Retail and Other. The Companys Retail segment consists of all its retail operations in the United States and Canada on a combined basis. As of October 23, 2017, the Retail segment operated 28 stores across Canada under the Birks brand, as well as two retail locations in Calgary and Vancouver under the Brinkhaus brand. The Companys Other segment consists primarily of its e-commerce business, gold exchange business, which purchases gold and other precious metals from clients and refines the metals purchased, and wholesale business. The Companys merchandise includes designer jewelry, diamond, gemstone, and precious metal jewelry.
BIRKS CANADIAN DIAMONDS
Birks is proud to have been among the first to acquire and make available diamonds mined in Canada. These beautiful diamonds are tracked by Birks from the rough crystal to the finished gem, assuring the pedigree and provenance of each. Reflecting the unsurpassed skill of the cutters who crafted them, each Canadian diamond is laser-engraved with the name “Birks”, a maple leaf, and a unique Birks Diamond Certificate Number. Since 144 years, Birks has set the standard across Canada for quality diamonds providing meticulous and accurate grading.
BIRKS FOR BEES
In celebration of its 135th anniversary, Birks announced its support for the conservation of honey bees. Based on its brand identity which ties to Canadian nature in all its forms, Birks is proud to announce its support of the protection of honey bees to ensure a quality environment and the preservation of our eco-system. The jeweller is introducing bee-themed collections in addition to raising awareness for the issue of bee extinction through various initiatives, including a partnership with the Honey Bee Research Centre at the University of Guelph, Ontario.
