BEEUP

📍 San Francisco, United States🗓 Founded 2025👥 10 employees💰 Last funded Sep 2025
Food and Beverage Retail🌐 beeupsnacks.com
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In 2025, BEEUP was founded to bring the natural power of honey to the kids’ snack aisle. The brand is co-founded by David Beckham, former athlete, entrepreneur, and Shaun Neff, the serial entrepreneur, together with Authentic Brands Group (ABG), one of the world’s largest brand development and entertainment platforms. The idea was inspired by David’s well-documented passion for beekeeping. As a father and former pro athlete, he saw firsthand the power of honey as a nutritious, natural source of energy. That spark became BEEUP, a new kind of snack brand created to fuel kids and families through busy mornings, after-school sports, and everything in between. BEEUP snacks harness honey’s superfood power with bold flavors, simple ingredients, and no synthetic dyes or artificial flavors. Made with real honey as the number-one ingredient, they are non-GMO, gluten-free, and an excellent source of Vitamins A, C, and E. The reimagined fruit snack line is now available nationwide at Target, Target.com, and beeupsnacks.com. BEEUP is proud to be the Official Fruit Snack Partner of AYSO and Inter Miami CF Academy, and to partner with the Bee Health Collective, furthering our commitment to the development of youth sports and to protecting the bees behind our favorite ingredient.
2
Total investors
2
Early stage
0
Mid stage
0
Late stage
2025
Founded

Investors

2 investors
All
Early stage
Mid stage
Late stage
Investor geography1 country
United States
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Frequently asked questions
Who invested in BEEUP?
BEEUP has 2 investors on record on gritt.io, including 2 early-stage backers.
When did BEEUP last raise funding?
The most recent investment in BEEUP recorded on gritt.io was in September 2025.
When was BEEUP founded?
BEEUP was founded in 2025.
What industry is BEEUP in?
BEEUP operates in Food and Beverage Retail. Find similar Food and Beverage Retail investors on gritt.io.
Where is BEEUP based?
BEEUP is headquartered in San Francisco, United States.