Athent is a sport fintech platform that is changing the current culture of business administration in sports, entertainment and individuals alike . Today, athletes are victim of ‘windfall’ income with the troubling statistics of 60-78% of players filing bankruptcy within 5 years of retirement. We believe the problem comes from a lack of financial literacy education, lack of reliable tools that provide control and access to variable financial investments & projects and financial decision makers that do not have a reliable financial model for accurate financial planning. We have developed the ‘personal enterprise model’ which is strategic accounting, financial/business goals & trajectory, brand management development & maintenance as well as an administrative foundation. Athletes and individuals alike will be able to build and maintain their personal enterprise through a combination of financial literacy education and integrated management that will help any individual from high school through retirement. The platforms allows for transparent transactions, formation of individual family offices, access to a community of resources, and financial data analysis that will be able to prevent financial crisis as well as build sustainable wealth
