AlphaPet Ventures GmbH

📍 München, Germany🗓 Founded 2016👥 152 employees💰 Last funded May 2024
Technology, Information and Internet🌐 Alpha.Pet
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ALPHAPET VENTURES DIGITISES THE PET MARKET AlphaPet Ventures GmbH is a technology-driven brand platform that stands for the digitalisation of the pet market as well as the successful brand building and multi-channel distribution of premium pet food. The AlphaPet Ventures brand portfolio comprises eight premium brands, including Wolfsblut, Wildes Land, PRIMUM and Müller’s Naturhof. The brands belonging to AlphaPet are sold through the in-house multi-brand shops petspremium.de and hundeland.de as well as through the mono-brand shops wolfsblut.com and wildes-land.de. Through the AlphaPet platform and the four connected eCommerce shops, AlphaPet now has direct access to over one million end customers in direct sales. The subsidiary Premium Pet Products GmbH is the sales company and contact for all B2B partners and offline retailers. With its 20-strong office and field sales team, it already serves more than 1,200 independent specialist retailers, key accounts / partners such as Fressnapf, Hagebau, EDEKA, dm and many more – with a total of more than 13,000 connected point-of-sales. Through its digital roots and platforms, AlphaPet Ventures has developed strong expertise in digital brand building. AlpahPet’s core areas can be summarised as (digital) brand building, multi-channel distribution and brand platform services & scaling.
5
Total investors
4
Early stage
0
Mid stage
1
Late stage
2016
Founded

Investors

5 investors
All
Early stage
Mid stage
Late stage
Investor geography2 countries
Germany
4
United Kingdom
1
Investor activity2012–2024 · investors recorded per year
2012120131201712018120241
Recent (last 2y)Earlier
Frequently asked questions
Who invested in AlphaPet Ventures GmbH?
AlphaPet Ventures GmbH has 5 investors on record on gritt.io, including 4 early-stage backers and 1 late-stage investors.
When did AlphaPet Ventures GmbH last raise funding?
The most recent investment in AlphaPet Ventures GmbH recorded on gritt.io was in May 2024.
When was AlphaPet Ventures GmbH founded?
AlphaPet Ventures GmbH was founded in 2016.
What industry is AlphaPet Ventures GmbH in?
AlphaPet Ventures GmbH operates in Technology, Information and Internet. Find similar Technology, Information and Internet investors on gritt.io.
Where is AlphaPet Ventures GmbH based?
AlphaPet Ventures GmbH is headquartered in München, Germany.