Algori

📍 Madrid, Spain🗓 Founded 2019👥 24 employees💰 Last funded Jul 2022
Market Research🌐 algori.ai
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Algori is a consumer panel reimagined. We provide fast-moving consumer goods (FMCG) companies the fastest and most granular insights for growth. Algori helps improve distribution, sales and marketing of FMCG brands and retailers, and is already working with some of the top FMCG companies in Spain. Led by industry veterans, Algori combines technology with an unmatched data set from operating Spain’s largest panel sample of 45,000 weekly shoppers. We offer individual stock keeping unit (SKU) level insights in near real-time, resulting in a 7 times faster delivery than incumbent panels. The cross-retailer SKU-level data from 25,000 daily baskets is enriched with demographics, psychographics and store location data as well as targeted shopper trigger-surveys for qualitative inputs. To date Algori has raised €1.2m in equity and debt instruments with backing from Change Ventures, prominent business angels from Shopify, Google, Bolt, Unilever and Spain’s National Innovation Company (ENISA). Algori is disrupting the incumbent household purchase panel industry in Iberia, as it enables FMCG companies of all sizes to benefit from the freshest data insights with a flexible engagement model and fully transparent pricing. Algori’s co-founders working together since 2019 combine FMCG retail, data analytics and technology venture experience from holding previous CxO-level roles. Algori is based out of Spain with a technology-focused subsidiary in Lithuania, where some of the engineering talent have been working together for a decade. Algori is an employee-owned company: the current Employee Share Option Pool (ESOP) exceeds the European average at least 4 times compared to companies of the same stage. This means every employee is a co-owner, both in terms of equity and responsibility for their work outcomes. Algori is constantly growing and on the lookout for exceptional talents, passionate in developing products for data-driven growth as and disrupting the status quo.
6
Total investors
4
Early stage
2
Mid stage
0
Late stage
2019
Founded

Investors

6 investors
All
Early stage
Mid stage
Late stage
Investor geography3 countries
Lithuania
4
Latvia
1
Hungary
1
Investor activity2020–2022 · investors recorded per year
202032021120222
Recent (last 2y)Earlier
Frequently asked questions
Who invested in Algori?
Algori has 6 investors on record on gritt.io, including 4 early-stage backers, 2 mid-stage.
When did Algori last raise funding?
The most recent investment in Algori recorded on gritt.io was in July 2022.
When was Algori founded?
Algori was founded in 2019.
What industry is Algori in?
Algori operates in Market Research. Find similar Market Research investors on gritt.io.
Where is Algori based?
Algori is headquartered in Madrid, Spain.