As a fully integrated company and significant European player in the market for Consumer Health & Wellbeing, ADDVANCE supports people worldwide in their healthy lifestyle and active healthcare with innovative, high-quality products and established brands. We distribute our wide range of products in different price categories through all on- & offline channels, making them accessible to everyone.
The merger of the CHC companies EVP Group and Vitafy Brands in 2022 was the start of our joint journey. Under the new branding ADDVANCE, we are now driving our further expansion in the rapidly growing market for health and wellbeing products. Our subsidiaries in Germany, England, Spain and Slovakia serve a diverse customer base in their respective target markets with their complementary competencies or focus areas and use the joint group platform for shared services. For key product categories, we operate in-house production facilities.
The B2B-focused units Euro Vital Pharma (Germany), Principle Healthcare (UK), Innopharma (Slovakia) and Korott (Spain) act as the preferred service partner for drugstores, discounters and food retailers as well as pharmacies and brand owners with tailor-made customer-specific services (private label & contract manufacturing/CDMO).
We market our versatile B2C brands in the growth segments Consumer Healthcare, Sports Nutrition, Weight Management and Healthy Nutrition/Organics across the group in different on- & offline stores and to international importers. Our portfolio is fully focused on the requirements of their respective target groups and is geared to current market trends, enaabling us to serve the needs of our customers in the best possible way.
