Addition Beauty is a FemTech company that creates makeup with fertility and pregnancy in mind. The company's mission is to empower women with nontoxic, hormone-friendly makeup and the knowledge to select safer personal care products during a critical time of their lives without compromising beauty.
Our patent-pending formulas include fertility-friendly ingredients and naturally beautiful cosmetic hues derived from plants.
At Addition Beauty, we've created a “No Addition” List of blacklisted ingredients, which serves as our guideline for upholding safety in our formulations. Each ingredient was handpicked to ensure it does NOT include harmful chemicals that may adversely impact natural hormone function, fertility, or link to birth defects. Our cosmetics will never contain any endocrine-disrupting chemicals, petrochemicals, synthetic dyes, artificial fragrances, parabens, talc, BHA, BHT, ethanolamines, to name a few...
Our products are cruelty-free, fertility-friendly, and environment-loving!
Addition Beauty’s first product to launch will be lipstick, coming soon!
We’re not advocating for eating our lipstick, but isn’t it great to have peace of mind knowing that Addition Beauty is supporting you during your transformative time while looking and feeling beautiful?