AdChina built and operates China's largest independent SSP/DSP/DMP digital advertising technology platform covering both PC internet and mobile internet. The platforms comprise software and related services that effectively integrates advertisers with publishers and delivers advertisements across different ads formats and different internet access devices. The core component of the platform, the AdChina AdManager system, tracks available advertising space from publishers, processes orders from advertisers, analyzes audience data and matches advertisements to their target audience almost instantaneously across the entire range of AdChina’s publisher base. AdChina extended the reach of AdManager system by providing AdChina Demand-Side Platform (DSP), a demand-side platform for advertising agencies and advertisers and AdChina Supply-Side Platform (SSP), a supply-side platform for publishers that operate in online or mobile channels.
AdChina’s platform has access to over 70 billion[1] page views and reaches over 583 million[2] online unique visitors and 371 million[3] mobile internet users per month.
AdChina was founded in April 2007 in Silicon Valley, USA.
[1] AdChina platform data, Sep. 2013, including the traffic that SSP has access to
[2] Third-party data, Sep. 2013
[3] AdChina platform data, Sep. 2013
