Activeweave was co-founded in late 2005 by Jean Sini and Marc A. Meyer. It was acquired in 2008 by Buzzlogic. It currently offers consumers two distinct services, both in public beta: the popular browser add-on BlogRovR (over 300,000 registered users) and Stickis.
Stickis, launched in November 2006, primarily focuses on tight-knit communities, and lets its users collaborate by annotating web pages as they browse. It also enables users to discover, read and comment on their peers’ annotations, either in-place or through a searchable, centralized repository that exposes the shared accumulated knowledge to participants in a form equivalent to a multi-author blog.
BlogRovR, launched in April 2007, helps individuals manage the attention they pay to massive amounts of information hosted by blogs and mainstream media. Thus it participates in stemming the potential attention crisis caused by the accelerated growth in the quantity of content available for consumption online.
BlogRovR exploits the same underlying technology as Stickis to continuously overlay stories, contextually relevant to the web page currently being viewed, right into the browser. It allows each individual user to select blogs and mainstream media sources they trust, and automatically picks relevant stories from those sources, as well as closely related sources.
