The vision of former athlete and award-winning artist “X,” Nashville-based Absolutely Ridiculous Innovation for Athletes (ARIA) is a creative endeavor that reimagines sporting goods as functional art and has already attracted a legion of devoted customers and fans since it was founded in 2021. The inaugural Absolutely Ridiculous concept – a baseball glove designed to look like a melting ice cream cone – sold out online in mere seconds and has since become the cornerstone of a series of innovative designs that break the mold of traditional sporting goods by combining elements of art, fashion, luxury, music, pop culture and sports. The company’s product line features an array of game-ready baseball and softball gloves – all meticulously crafted using professional grade Kip leather – as well as sliding mitts, headwear and leather care products, with new concepts released through a “sneaker culture” drop model that creates both a buzz and demand that is nearly unmatched in the industry.
The novelty, creativity, quality and emphasis on self-expression that define the Absolutely Ridiculous brand has quickly elevated the company’s profile and impact within some of the highest levels of the sports and business worlds. Baseball All-Star Jazz Chisholm Jr. – who was the first big leaguer to use an Absolutely Ridiculous fielding glove – is a partner in the company and also serves as its Director of Culture, while Absolutely Ridiculous became one of the youngest sporting goods companies ever to be featured in MLB The Show with the inclusion of several of its gloves and other items in the 2023 edition of the popular video game. In 2022, Absolutely Ridiculous was recognized by the Nashville Entrepreneur Center with a NEXT Award in the category of Emerging Music, Sports and Entertainment Companies. Learn more and stay up to date on product launches and other news at AbsolutelyRidiculous.com.
