We’ve been crafting award-winning natural sports nutrition at 33Fuel since 2012 and everything we do is lead by our Fuelosophy for Performance, Health and a Fitter Future. All 33Fuel products fuel performance today, health tomorrow and build a fitter future for us all.
33Fuel was born at our kitchen table with good friends. It was early 2012 and having spent the day sourcing great ingredients and cooking, it was over desert as we were bemoaning how bad sports nutrition was (all present that night loved their sport) that inspiration struck.
Why didn’t anyone put the same care and quality into making sports nutrition that they would for a great meal?
Sports nutrition fuels your passion, it should be delicious, amazing for you and enjoyable. Yet the market was dominated by ultraprocessed products that were about as tasty as cardboard, had dodgy side effects and sucked environmentally.
So the next day, at the same kitchen table, we had a go. Our early efforts weren’t all amazing (our first experiment with chia seeds was a disaster), but improvements came daily and as the products improved, so did our our performance, enjoyment and health.
Friends loved what we were making so we built a website, nervously hitting the ‘live’ button late one night. The next day we barely dared turn on our laptops. What if no one had even found our site?
Hearts in mouths, we had a look.
OMG.
We had orders, and by lunch we’d sold out but they kept coming so we called our mums to help us make more.
Today 33Fuel serves 1000s of customers in 30+ countries with an award-winning product range and we’ve supplied elite performers from the England Football team to Tour de France winners and multiple Olympians.
We’ve come a long way from that kitchen table and our mums are no longer helping with production but our mission has never changed: to give you the best natural sports nutrition for your Performance, Health and a Fitter Future. It’s our Fuelosophy.
Erica & Warren, Founders
